Just to add, for UK interest, when the vote was taken last year,for the ITF to become 'World Tennis', Ross Hutchins was hired as the CEO
"Hutchins also outlined five forward-looking pillars for World Tennis --
growing global tennis participation to 140M (from 106M) by 2035; expanding the professional pathway for players; enhancing the nations competitions World Tennis organizes (e.g., Davis Cup, Billie Jean King Cup); future-proofing the sport through innovations and evolving governance; and raising investment through new revenue streams and partnerships (though he clarified World Tennis is not considering outside investment).
World Tennis has pledged to reinvest 85% of its income over the next decade to growing tennis through its 214 national tennis associations (e.g., the USTA)."
85%?! For most organisations of any sort, operating costs are well over 15%, Id have thought significantly over that mark for an organisation like this. So Im not sure how theyd make that happen, but good luck to them !
It doesn't say 'gross income' so maybe it means 'net income' ?
Just to add, for UK interest, when the vote was taken last year,for the ITF to become 'World Tennis', Ross Hutchins was hired as the CEO
"Hutchins also outlined five forward-looking pillars for World Tennis --
growing global tennis participation to 140M (from 106M) by 2035; expanding the professional pathway for players; enhancing the nations competitions World Tennis organizes (e.g., Davis Cup, Billie Jean King Cup); future-proofing the sport through innovations and evolving governance; and raising investment through new revenue streams and partnerships (though he clarified World Tennis is not considering outside investment).
World Tennis has pledged to reinvest 85% of its income over the next decade to growing tennis through its 214 national tennis associations (e.g., the USTA)."
85%?! For most organisations of any sort, operating costs are well over 15%, Id have thought significantly over that mark for an organisation like this. So Im not sure how theyd make that happen, but good luck to them !
It doesn't say 'gross income' so maybe it means 'net income' ?
The International Tennis Federation (ITF) will become World Tennis in 2026, following an overwhelming majority vote from its member national tennis associations in favour of the proposal at the ITF Annual General Meeting today.
Recommended by the ITF Board and Executive, the name change is designed to better reflect the organisations role as the sports global governing body and guardian, as well as the essential role it plays alongside its member nations to grow and develop tennis worldwide. ....
The ITFs trading name will be updated on 1st January 2026, and the new World Tennis brand will be launched in summer 2026 as part of a phased rollout plan....
The International Tennis Federation (ITF) will become World Tennis in 2026, following an overwhelming majority vote from its member national tennis associations in favour of the proposal at the ITF Annual General Meeting today.
Recommended by the ITF Board and Executive, the name change is designed to better reflect the organisations role as the sports global governing body and guardian, as well as the essential role it plays alongside its member nations to grow and develop tennis worldwide. ....
The ITFs trading name will be updated on 1st January 2026, and the new World Tennis brand will be launched in summer 2026 as part of a phased rollout plan....
I wasn't shouting - that's how the ITF's website copied and pasted
My point is that the WTT is a sub-brand - it's only this year, not 2019, that it has been rebranded as World Tennis (which is different from World Tennis Tour)
Cool - dont mind either way, just noticed SC is still posting them as ITF events, thought having them consistent may make sense and it didnt appear any other sites I had seen were calling the WTT W or M whatevers. But that doesnt mean it isnt correct and people just havent caught up!
Yes, fair to point out our differences. For me, probably best to at least be consistent within threads so essentially leave it to SC and TA to lead the way.
The worst part of this whole rebrand is that it seems to have completely delisted player pages from google - you can search 'player name itf' or 'player name world tennis' and get absolutely no link to their profile page. I appreciate the ITF probably operates on an absolute shoestring compared to the WTA & ATP, but still, the ineptitude is a bit much.
I agree !!!
I don't care in the slightest whether it's called ITF or whatever - everyone knows what a W35 or an M15 is..... call it what you like ....
But the Google search function having gone completely AWOL is infuritating
I saw Jon said that he had had no issues but I'n still getting plenty - eg. Paul Jubb
The worst part of this whole rebrand is that it seems to have completely delisted player pages from google - you can search 'player name itf' or 'player name world tennis' and get absolutely no link to their profile page. I appreciate the ITF probably operates on an absolute shoestring compared to the WTA & ATP, but still, the ineptitude is a bit much.
I agree !!!
I don't care in the slightest whether it's called ITF or whatever - everyone knows what a W35 or an M15 is..... call it what you like ....
But the Google search function having gone completely AWOL is infuritating
I saw Jon said that he had had no issues but I'n still getting plenty - eg. Paul Jubb
Yes, exactly
Oliver Bonding is another - and Lucas Poullain - and ......
The worst part of this whole rebrand is that it seems to have completely delisted player pages from google - you can search 'player name itf' or 'player name world tennis' and get absolutely no link to their profile page. I appreciate the ITF probably operates on an absolute shoestring compared to the WTA & ATP, but still, the ineptitude is a bit much.
I agree !!!
I don't care in the slightest whether it's called ITF or whatever - everyone knows what a W35 or an M15 is..... call it what you like ....
But the Google search function having gone completely AWOL is infuritating
I saw Jon said that he had had no issues but I'n still getting plenty - eg. Paul Jubb
To be fair, I just tried Jubby and didnt get his ITF page come up. So yeah. But thats the first i remember! Honest!
Cool - dont mind either way, just noticed SC is still posting them as ITF events, thought having them consistent may make sense and it didnt appear any other sites I had seen were calling the WTT W or M whatevers. But that doesnt mean it isnt correct and people just havent caught up!
Yes, fair to point out our differences. For me, probably best to at least be consistent within threads so essentially leave it to SC and TA to lead the way.
Well as it changed a few weeks ago (and I missed it at the time), I think it should be WTT. Of course, SC will probably go her own way !