There are some interesting takes on here so I will add my own:
It's funny how some are commenting that she should be playing down a level - like before we were (incl myself) were wondering if/when she would ever play because it had been ages. Also, isn't this tournament some connection to her management company? Would it really be likely she could feel like she could turn the opportunity down!? She isn't a major player yet - it doesn't do well to pass on such offers. She did just win several rounds in a grand slam, arguably a higher level than a 500. Lastly, if you follow Emma, the LTA or any kind of British tennis social media people she has been doing some LTA school events, that again, she may not have felt able to turn down or she wanted a break after her very successful and breakout grass season.
My main issue isn't with the level of tournament, it's with the hype. Guest of honour, face plastered all over the tournament for a Woman who had to retire from her last match with a panic attack screams commodity to her management company rather than a management company trying to steer a path to a successful career.
-- Edited by emmsie69 on Tuesday 3rd of August 2021 08:20:57 AM
The hype around her at this tournament was insane. Very bizarre. Lots to learn from that one but immediate signs are her management company are putting profit before player. Hopefully this was just a quick capitalisation and they now let her get back to developing through the ranks in the may that will work best for her.
The hype around her at this tournament was insane. Very bizarre. Lots to learn from that one but immediate signs are her management company are putting profit before player. Hopefully this was just a quick capitalisation and they now let her get back to developing through the ranks in the may that will work best for her.
The hype around her at this tournament was insane. Very bizarre. Lots to learn from that one but immediate signs are her management company are putting profit before player. Hopefully this was just a quick capitalisation and they now let her get back to developing through the ranks in the may that will work best for her.
Landisville $100k next.
Its IMG- we shouldnt be surprised
Hasn't she got the same manager as Maria Sharapova had and Laura Robson as well. Shuai Zhang seems to be having an impact on British players in recent times because apart from her encounter with Emma she was the player who Jo beat to gives us a British winner on grass for the first time in decades.
The hype around her at this tournament was insane. Very bizarre. Lots to learn from that one but immediate signs are her management company are putting profit before player. Hopefully this was just a quick capitalisation and they now let her get back to developing through the ranks in the may that will work best for her.
Landisville $100k next.
Its IMG- we shouldnt be surprised
Agreed but at some point people should wake up to it and avoid. They were the ones behind the Gauff/Clarke mixed doubles fiasco at Wimbledon that cost Clarke a lot of goodwill. Definitely a management company to avoid in my opinion even if they can get their players into a couple of top level tournaments until the next new sensation arrives arrives and they find themselves down the pecking order.
The thing with IMG is that they are a massive money making machine, I cant recall the stats but they own the rights to lots of sports events, and have a massive player portfolio across all sports. It is as Emmsie says, you get taken in and are the person of the moment but a new person of the moment comes along and, if you havent retained your place in the pecking order, it can soon become a more distant and colder relationship. A bit like the Tom Cruise movie, you get assigned an agent and they have a portfolio to work with but soon can become focused on others if you arent making them money - and it is all about money, it is a business relationship.
A smaller agency, like 77 or some such, can offer a more personal nuanced approach right for the player, yes money is still the game but they have less people on their books, get the persons needs a little more and tend to work with you more closely - it is a trade off between quick bucks and maxing out and less bucks and opportunities and maybe getting a more personally tuned support.
Horses for courses but once you've chosen IMG, you are theirs and need to accept they will control things.
Laura was still (and maybe is still) on the IMG books despite barely playing tennis.
Laura with IMG was different than Emma. Laura had a contract with Octagon which expired at the end of Wimbledon 2013. IMG came after Laura then when she was at her most marketable.. Who advised Emma to join IMG so quickly ? There are other agencies such as Octagon which both Laura and Jo Konta were with at some stage. Jo and Kyle Edmund are/or with Starwing. I think Jo is with her partners agency now which is more a case of maximising promotional income before retirement . As regards Emma's results remember that Harriet beat her at Nottingham in early June. Some sense of proportion is needed on the playing side and the agency side.
It all depends whether the objective is to maximise performance or to maximise income. Which is "more successful": if Ms Raducanu earns £100 million without setting another foot on a tennis court, or £10 million winning all four slams in a year? (with or without press conferences)
-- Edited by christ on Tuesday 3rd of August 2021 11:10:53 AM
Laura was still (and maybe is still) on the IMG books despite barely playing tennis.
Laura with IMG was different than Emma. Laura had a contract with Octagon which expired at the end of Wimbledon 2013. IMG came after Laura then when she was at her most marketable.. Who advised Emma to join IMG so quickly ? There are other agencies such as Octagon which both Laura and Jo Konta were with at some stage. Jo and Kyle Edmund are/or with Starwing. I think Jo is with her partners agency now which is more a case of maximising promotional income before retirement . As regards Emma's results remember that Harriet beat her at Nottingham in early June. Some sense of proportion is needed on the playing side and the agency side.
I work in marketing and Emma's rise on social media has been insane. For context, on Instagram she has over 407,000 followers, who at the moment are hyper engaged (meaning she gets a lot of likes / comments on each post), in comparison Harriet Dart has 18,300 followers which for someone of her profile is actually still pretty decent!
To put it into even more crazy context, 2x slam winner Ash Barty has only 365,000 followers. Emma's performance in Wimbledon pushed her to heights that has only really been seen by the likes of Coco Gauff, Eugenie Bouchard or back in the day Kournikova. I mean this in terms of not winning a slam, but still getting so much media attention. She's pretty, she's smart, she's got the mixed heritage background - in terms of marketing there is sooooooo much potential there. Just feel this is a lot of pressure based on just one run, and hope she can just develop as a player and keep improving.
Watched highlights on YouTube, she seemed mostly outhit and lacked any authority in points. BUT I do think her groundstrokes are nice, she can definitely add pace onto these. Her serve is great, and again more power/efficiency can be added here. She's already looking pretty fit / fast - which I feel has usually been an issue with the British players. So I hope she learns from this, puts her head down and tries to quietly build her game on the ITF/International tournaments stages.
Won on their 2nd MP of the MTB, having saved 1 MP themselves. For Tara a very nice 100 (net 71) ranking points to add and she will improve on her CH 151 from May 2016.