As aslight aside, following Steven's post, I was checking the Daily Fail's circulation figures and apparently ( well according to them ) : Circulation is 1,730,610. Readership is 4,275,000. 3,014,000 readers of the Daily Fail don't read any other national newspaper. Who ? What ? Why ?
As aslight aside, following Steven's post, I was checking the Daily Fail's circulation figures and apparently ( well according to them ) : Circulation is 1,730,610. Readership is 4,275,000. 3,014,000 readers of the Daily Fail don't read any other national newspaper. Who ? What ? Why ?
The figures aren't quite as dodgy as they look - I think circulation means the number sold and readership means the estimated total number of readers, i.e. each newspaper purchased is read on average by 2.47 people.
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GB on a shirt, Davis Cup still gleaming, 79 years of hurt, never stopped us dreaming ... 29/11/2015 that dream came true!
As aslight aside, following Steven's post, I was checking the Daily Fail's circulation figures and apparently ( well according to them ) : Circulation is 1,730,610. Readership is 4,275,000. 3,014,000 readers of the Daily Fail don't read any other national newspaper. Who ? What ? Why ?
Who? I am proud to be one of them. [ I have two good law degrees and am a senior lecturer at a leading university, so am confident that I am of reasonable intelligence].
Why? It is no less accurate than any other newspaper and has some excellent articles. The best political commentatory in Quentin Letts and the best sports writer in Martin Samuel.
It is worth noting that it is primarily aimed at women, so will not appeal to men in the same way.
It annoys me hugely that people who pour scorn on the Daily Mail as being of low calibre happily subscibe to other newspapers which have columnists who used to write or who subsequently write in the Mail. Examples are Max Hastings, Simon Heffer, Alison Pearson.
What? Not entirely sure what you mean by this. But if it is which bits of the newspaper - around 90% and it takes me over an hour!
-- Edited by KK on Friday 1st of June 2012 08:44:09 AM
Be as snooty as you like about the Daily Mail, it's about the only profitable newspaper in the world, and winding up their readership is all part of their business model.
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"Where Ratty leads - the rest soon follow" (Professor Henry Brubaker - The Institute of Studies)
It's indeed sad that this is the first thing that people who do not actively follow tennis will learn about JoKo. Let's hope she has a thick enough skin to deal with the British press over the next ten years. Part of me wishes she could have swapped nationalities earlier in the year so people are less likely to jump to the wrong conclusions about her.... Ah well she's an amazing player and with an injury free period should be rocketing up the rankings. Go JoKo!
As aslight aside, following Steven's post, I was checking the Daily Fail's circulation figures and apparently ( well according to them ) : Circulation is 1,730,610. Readership is 4,275,000. 3,014,000 readers of the Daily Fail don't read any other national newspaper. Who ? What ? Why ?
Apologies for this post of last night re the Daily Mail, which could not unreasonably be taken as general attack on the paper and its readership ( Steven , it wasn't the relationship of the figures I was commenting on but the sheer size ). Although I have very much disliked some articles I have read via third parties ( sporting and other articles ) I must admit that I am no general authority at all on the Daily Mail, becuase basicaly I don't read it ! So I can only take at face value subsequent posts and apologies to anyone that I offended. While I am apologising, time I apologised in general for my post quality ( spelling, punctuation ), but I am suffering a week of a dodgy internet connection and even dodgier keyboard so combined with my normal carelessness, congratulations on being able to read them ! .
Between them, the posts here just highlight the kind of split personality the Mail seems to have. It has had (and still has) some very good journalists (in tennis terms, Neil Harman, an ex-Mail journo, and Mike Dickson are good examples, which is what made the silly article about JoKo seem so out of character) but, as Ratty says, part of its business model is winding up the more impressionable sections of its readership (and yes, I do think that's objectionable and it's a sad comment on society that it appears to work), so it also employs some very questionable journalists to achieve that.
I used to find that it was more than possible to read the Mail, ignore the more rabid 'Daily Fail' articles/commentary and come away thinking it's a very good newspaper, and that's probably still true now, though I haven't read any more than just the tennis articles recently. For all I know, the same might be true of other tabloids like the Sun, but in that case I've never tried.
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GB on a shirt, Davis Cup still gleaming, 79 years of hurt, never stopped us dreaming ... 29/11/2015 that dream came true!
Johanna is the fastest rising GB girl this year up from 308 to 208 for a 33% rise.
We ended last year with 30 ranked players, 31 including Johanna. Only 7 of those 31 players have climbed the rankings while we have gained three new players. For several years the GB women have been doing better than the men with 5 getting inside the top hundred but at this rate the GB men will soon be leading the rankings charge.