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Post Info TOPIC: What should the LTA change to be more effective?


Tennis legend

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What should the LTA change to be more effective?


How about increasing the prize money for British tour and domestic team competitions, but restricting entries to a maximum number per season. This would spread out the winnings so the likes of Josh Sapwell and Beth Grey cannot win every week. People like Bloomers have also done this in the past.

I would definitely look at increasing the domestic tournaments - both ITF and junior.

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Tennis legend

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I think, over the long term, it has to be a lot broader.

Although, in the short term, the solutions offered are possible interim measures.

But putting on lots of ITFs, say, doesn't suddenly 'create' a host of top players. Just invites a lot of foreigners. And the cash is very small (unless the Brits do very well, which is unlikely as their level will not essentially have gone up).

They need to get thousands/hundreds of thousands more people playing, by making the clubs an integral part of the system and working together (unlike the moment where all the Presidents says they never hear from the LTA, one year to the next, unless the LTA want to push some particular initiative for media purposes).

Then there will be coaching jobs. And sponsorships. And a huger base to create more top players. Which will become part of a virtuous cycle of getting more people in, hence more sponsorship, more coaching, etc. etc.





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Social player

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Ok, this all sounds great, so how do you get the LTA to listen?

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ottobuchholdt.com



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Coup Droit wrote:

I think, over the long term, it has to be a lot broader.

Although, in the short term, the solutions offered are possible interim measures.

But putting on lots of ITFs, say, doesn't suddenly 'create' a host of top players. Just invites a lot of foreigners. And the cash is very small (unless the Brits do very well, which is unlikely as their level will not essentially have gone up).

They need to get thousands/hundreds of thousands more people playing, by making the clubs an integral part of the system and working together (unlike the moment where all the Presidents says they never hear from the LTA, one year to the next, unless the LTA want to push some particular initiative for media purposes).

Then there will be coaching jobs. And sponsorships. And a huger base to create more top players. Which will become part of a virtuous cycle of getting more people in, hence more sponsorship, more coaching, etc. etc.




 I don't know much about tennis clubs; so about this time last year, in an attempt to write something semi-informed about summat on here, I went to the website of one that had been mentioned on here, because I was trying to find out how much the subs might be; I had the idea they might be prohibitive for inner city kids. I didn't find out, because I had to be recommended by a member before they would tell me. I think it may have been Surbiton, and it would help if I were more interested in golf.

The impression I got is that there is probably a big cultural difference between a French and UK tennis club. A French club Pres is doing his job well if he gets hundreds more members, and the courts are fully booked. A UK club Pres just needs the local Tory MP to turn up once a year for a mixed doubles to reassure the members that the hoi-polloi are fenced out, and the club is properly 'exclusive', which in the UK, is desirable.



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Yes, I don't disagree, wimbledont - more's the pity.

However, the couple of presidents I've spoken to say that the one thing their ultra-pukka members care about is the allocation of Wimbledon tickets. And that they would do anything - sell their own grandmothers - to get free Wimbly tickets.

So that's a carrot/stick to be used by the LTA, if ever there was one.

The French club President will only get municipal funding/help (which most do, in one form or other) if they are thriving and doors open to everyone.

So only give Wimbly tickets to clubs who play by the rules.

If that's what it takes.

Although I still believe (naively maybe) that most people/presidents/members/clubs have the best interest of tennis at heart (or would do, if they were encouraged to find their better natures) and need to be led to be united, in a Ranieri way, to feel part of the team, striving towards a worthwhile goal.

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(Just been off to read the first post in this thread, which is excellent. I disagree only with the idea that players training abroad should be defunded.)

We need in the UK "more people playing more professional tennis more often". If, Otto, you ever find yourself discussing this with any emissary of Roehampton, those should be the magic words.

If not, it has occurred to me several times that, if you can provide 40 or so hours of webcastable quality sporting action in a week, for US$10k, in Asian evening primetime, with a convenient ad-break at change of ends every 5 mins, then also...

Several of the Med tournaments seem to be making more money from players in accomodation costs than they pay out in prize money...

The overall branding rights to a, say, "Virgin Tennis" programme of say 20 UK ITFs could easily cover all costs for much, much less than it would cost Mr Branson, say, to sponsor, say, Basingstoke Town, FC..

There's at least £1M in AELTC profits that they aren't committed to automatically give to the LTA.

If I worked in the tennis industry, I might have researched this further, and not posted the results on the internet.



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Yes more events is no sort of solution in itself but the number outwith the grass season has got ridiculously low and seemingly unnecessary stingy.

I think I read that women's grass 50Ks are being upgraded to 100Ks next year but a few more morsels can't be flung the way of lower ranked Brits trying to make their way. And more futures say certainly don't need just to be invitations to foreign players. Just a couple of years ago we had some futures, 15Ks indeed, that were almost exclusively British, certainly re the points and prize money distribution. Timed right a few more events could be a great help. Really what gives with having soooo few ?!



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County player

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Otto wrote:

What I find hugely frustrating, and distances people like me increasingly from British tennis, is the idea that Peter Keen's views are somehow revolutionary. We have been saying these things for the last 30 years. The LTA continues to ignore the views of people in their own sport.
I am reminded of a well written article by Eric Butorac, who talked about how the French tournament structure allowed him to pursue a career in professional tennis.
The point being that there is no need to hand out money if you create opportunity.


Equally frustrating is the perceived view that the LTA should provide a social security net for wannabees and pay for all the tournaments. 

What the LTA largely does, tokenism aside, is act in cahoots with the All England club to protect the interests of the latter by shoring up the grass court season. That's actually a very narrow remit. Until that axis of control is broken and the paradigm shifts to the LTA acting as genuine enabler of a truly national game, i.e implement the kind of mass competitive opportunities you advocate, then I don't see how anything fundamental will change. All Keen could do was just mess around at the fringes with whatever players he had.

How do you get the LTA to listen? I don't know. In my opinion, it's issues to do with governance, politics and control, rather than tennis. 

Were I in David Lloyd's shoes (had he got the job!) one of the first things I'd have done is sell off all the ATP/WTA tournament rights, Queens etc, back to the venue clubs. I don't think the LTA resources and money should focus primarily on acting as a lap dog for Wimbledon. 

  

 

  



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Tennis legend

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I don't know who this organisation is but taking their stats on face value, it confirms something I've always felt about one of the key differences between French and British tennis, for instance:

www.sports-insight.co.uk/trends-features/sports-marketing-surveys-inc.-sports-marketing-surveys-inc.-tennis

In the UK, the gender split of the normal tennis playing population is 55:45 in favour of females

In France, it is 61:39 male.

Australia has the best i.e. the closest to 50:50






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Strong Club Player

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the lta Great British Tennis Weekend is on this weekend clashing with the Davis Cup ! maybe the weekend before the Davis Cup would have been better.



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Futures qualifying

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Not sure clashing with Wimbledon would be any better

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oops my mistake but that is why communication is important. perhaps they just don't communicate at the lta.

any weekend where no tennis is being played in GB would have been better.

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indiana wrote:

Yes more events is no sort of solution in itself but the number outwith the grass season has got ridiculously low and seemingly unnecessary stingy.

I think I read that women's grass 50Ks are being upgraded to 100Ks next year but a few more morsels can't be flung the way of lower ranked Brits trying to make their way. And more futures say certainly don't need just to be invitations to foreign players. Just a couple of years ago we had some futures, 15Ks indeed, that were almost exclusively British, certainly re the points and prize money distribution. Timed right a few more events could be a great help. Really what gives with having soooo few ?!


I might be posting this in the wrong thread because I can't remember where it was discussed. Anyway, it is good to see on the ITF calendar that for the women there are two outdoor 10k's in September, with 4 further indoor events later in the year. But still only three 10k futures for the men.



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the addict wrote:
indiana wrote:

Yes more events is no sort of solution in itself but the number outwith the grass season has got ridiculously low and seemingly unnecessary stingy.

I think I read that women's grass 50Ks are being upgraded to 100Ks next year but a few more morsels can't be flung the way of lower ranked Brits trying to make their way. And more futures say certainly don't need just to be invitations to foreign players. Just a couple of years ago we had some futures, 15Ks indeed, that were almost exclusively British, certainly re the points and prize money distribution. Timed right a few more events could be a great help. Really what gives with having soooo few ?!


I might be posting this in the wrong thread because I can't remember where it was discussed. Anyway, it is good to see on the ITF calendar that for the women there are two outdoor 10k's in September, with 4 further indoor events later in the year. But still only three 10k futures for the men.


Yes. The next one for the men is the end of October which is 8 months since the previous one.  Scandalous if you ask me.



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At least there are some British Tour events right through the autumn, but that doesn't fill the gap by any means.

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